Do you want to boost your sales without such dubious measures like price discounts? Then invest in your company's sales skills.
The reason is often that management doesn't see (or want to believe) the connection between sales skills and success. Most B2B sales people know more about the technology of their products than how to communicate their value to their customers. Change that!
It has long been clear that the boundary between internal and external communication in organizations no longer exists. Assume that what you communicate internally is also known externally.
(A similar phenomenon: what you say to yourself always causes exactly what you convey to others. Whether you like it or not, you are consistent: your thoughts determine your actions.)
Back to corporate communication: The question is, how do you deal with it? Are you afraid, preferring to withhold all information? Or are you brave enough to go on the offensive and share your "stories"?
It is clear that the latter is winning in the market. This requires courage and, very often, a questioning of paradigms on the "management level".
Yeah, I know that doesn't concern you. And yet you surely know people from your surroundings who have a huge problem with it. What am I talking about?
Sure, that’s not you! Or is it? Sometimes? Here's the truth: EVERYBODY is sometimes unreliable. Some rarely, some more often, others almost always (you can at least rely on their unreliability!)
Reliability means that you keep ALL promises and inform others in advance of any necessary (!) changes. You may think it's very simple, and that everyone should be reliable.
Well, I am always amazed that an estimated 50 percent of business people I know are regularly unreliable, with corresponding negative effects on performance. Examples:
Let us assume that you want to achieve something in the future that you do not yet have. You may want to be someone who you are not today (often a prerequisite for the former). Or maybe you want to do more good for other people than today.
You don't even have to quote the usual "suspects" like Elon Musk, Steve Jobs or Richard Branson. Anyone who achieves significantly more in due course than others will have "extreme" standards in terms of what is possible.
I repeat it over and over again - you CAN achieve much more if you apply tougher standards.
What do you think about Elon Musk, the Olympic Games, and the world economy? The past few weeks have been a good opportunity to reflect on what we want to see and what we don't want to see.
Back to the above examples:
Forget discipline (at least in the way most people understand it)!
Discipline is an important element for any success. However, as most people understand it, it is not enough to ensure lasting success.
It helps to imagine that discipline has three levels. The most successful individuals and companies are disciplined in all three levels, the average only in the first.
Level 1: Task discipline. You have the discipline to carry out planned actions and comply with agreements. In other words, you and others can rely on you.
Level 2: Growth Discipline. You consistently implement growth plans. This means you systematically develop your personality, invest a certain amount of time every day in your education and consciously change habits towards more success.
Level 3: Success Discipline. You set goals for yourself (and your team) that are extremely challenging...
What am I talking about? That you want to become better, no matter with what.
If you want to become healthier, slimmer, fitter or whatever, you must do something about it every day. It is simply not enough to eat healthy food once a week and otherwise stuff junk food into oneself. Or just brushing your teeth once a month and relying on the forces of nature.
Here is the exciting thing: When it comes to mental fitness and a strong mindset (i. e. what we need in every team to achieve outstanding success), most people think it's done with an annual workshop.
Here are three powerful areas (from a variety of others) that you have to train every day:
I have to keep thinking of that old wisdom when it comes to new technologies and approaches.
"Siri? I tried it and it did not understand my question. Forget it!"
"iPhone? It’s only an extended MP3 player. Business people will never use that! "
"Online Language Translation by Google? That's just nonsense! "
Stop! Do you notice something? Yesterday I had a complete presentation translated by Google online from German into English (for free by the way). The result: 95% correct and meaningful content, even with content that is not easy to interpret. It needed the odd improvement here and there, but that's it. Fast and cheap. When did you last try it?
My questions to you:
The year is now a bit more than four weeks old, and many people are already getting exhausted. Not you? That’s great!
Because today I have an important tip for you in my series "how to make 2018 outstanding".
This is it: spread high energy! As a leader, this is one of your most important tasks. Unfortunately, I often see the opposite.
What do I mean by that?
From my observation, there are 3 groups of behaviors in the new year:
Your brakes consist of mindset, habits, and fears. In other words, it's your mindsets and habits, as well as your fears (yes, we all have them!) that keep you and your colleagues from achieving outstanding results.
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