Did you see Elon Musk's presentation on the new Tesla Truck? Click here to watch a summary: https://youtu.be/1AwKmUH9wIg?t=13s
What do you think is special about this product introduction? The presentation in Steve Jobs’ style? That Elon Musk radiates pride? The innovative truck?
No, the truly special thing is that a pure B2B product is marketed entirely through emotions. And Elon is pulling all registers! You can almost imagine that CEOs of freight forwarders and other transport companies will camp overnight in front of the delivery site to get the first Tesla truck - just like the iPhone.
I guess the headline sounds weird to you. “Of course, I know what we are selling!” you might think. Not so fast! Watch the video to learn some surprising views on what you are really selling. And I’ll give you some real life examples.
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