Free weekly professional success tips, directly applicable ➔ Subscribe here

VOLKMAR VÖLZKE's

SUCCESS MAXIMIZATION BLOG

GET WEEKLY TIPS TO MAXIMIZE YOUR SUCCESS

This is how marketing works!

marketing&sales Dec 07, 2017
 

Did you see Elon Musk's presentation on the new Tesla Truck? Click here to watch a summary: https://youtu.be/1AwKmUH9wIg?t=13s 

What do you think is special about this product introduction? The presentation in Steve Jobs’ style? That Elon Musk radiates pride? The innovative truck? 

No, the truly special thing is that a pure B2B product is marketed entirely through emotions. And Elon is pulling all registers! You can almost imagine that CEOs of freight forwarders and other transport companies will camp overnight in front of the delivery site to get the first Tesla truck - just like the iPhone. 

What can you learn from this, especially if you are selling products not to consumers but to other companies? Here are three ideas: 

  1. What is really special about your products, that triggers emotions in the mind of your customer? Not by chance, Elon Musk shows the acceleration first, a factually rather insignificant feature in my view - but very important...
Continue Reading...

What the heck are you selling?

marketing&sales Jun 30, 2016
 

I guess the headline sounds weird to you. “Of course, I know what we are selling!” you might think. Not so fast! Watch the video to learn some surprising views on what you are really selling. And I’ll give you some real life examples.

Action items for today (after you watched the video): 

  1. Write down five cases in which you or your sales team definitely disappointed a customer.
  2. Rate yourself or your sales team for each case on a scale 1-10 in the five categories I explain in the video.
  3. Write down three ideas of how you can increase your rating by at least 3 points on the scale 1-10.

Go do the exercises. Nobody ever improved by just watching and thinking. Make this day, today, your action day.

Continue Reading...
Close

50% Complete

Yes, I want to benefit from the FRIDAY NOON MEMO

Simply enter your name and email and hit "Submit".

Important: You will receive an email with information on data privacy, which you must confirm in order to register effectively. Please check your email inbox.