After a long time, I’d like to come back to a sales topic. Or better: How you can unleash huge potential for more sales and profit.
Examples: Recently, in a men’s clothing store, in the department for suits. After a short time, one of the many under-employed salespeople is approaching me (at last!) and selects some suits for me, showing me where I can try them on, and then: nothing! No asking, no advice. Nothing. And this is not an isolated case. Did I buy? No! Of course not.
Next: My MacBook Air needs a new battery. The Apple Store is in a different city, so I’m looking for Apple authorized stores close to my home. What do I find? Confusing websites without clear statements about price and no possibility for scheduling an online appointment. As such, I’d rather book the appointment directly at Apple online in 30 seconds. And yes, even the price is clear.
Slowly, the year is coming to an end – again. Every year, the same old story!
Let's talk about business (Christmas cookies have to wait): What can you still do this year for 2020, even if you only have a few days left? Quite a lot!
Because now is not only the ideal time to contact customers, business partners and colleagues that you have neglected for too long, but above all to get the coming year going.
Yes, exactly: It is now that your performance in the first quarter of 2020 that will be decided.
Is it the same for you? As soon as the New Year celebrations have faded away, the first half of the year is already over. You don't even have six months to reach your annual goals.
Maybe you're on the right track, or or maybe you’re behind schedule (at least that's what I hear from various companies). What's important is that the most successful companies never adjust their targets downwards. Instead, successful companies consider how they can still make good progress now to exceed even the most demanding targets.
Do you say you can't do that because of the global threat of trade war, lack of demand, the difficult situation or other external factors? The brutal truth is: with this mentality you and your team return to the mental comfort zone.
Let's be honest, right at the start of the new year: There are always 1000 reasons why one should not change anything - and certainly not yourself.
Those who care relatively little about these reasons are not only more successful on average but also happier, more fulfilled and more positive in the world.
You must have positive intentions, of course, but hopefully, that goes without saying.
It's like opening your windows wide and letting fresh air flow through.
Ok, let's take care of your sales or the sales of your company. We almost always depend on selling something to others or helping others do it - directly or indirectly. As Peter Drucker once said, every company has two core functions: marketing and innovation. Marketing, in this sense, includes selling.
These are reasonable questions to answer to be able to control your business instead of sailing in the dark. Believe it or not, almost all CEOs and...
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