After a long time, I’d like to come back to a sales topic. Or better: How you can unleash huge potential for more sales and profit.
Examples: Recently, in a men’s clothing store, in the department for suits. After a short time, one of the many under-employed salespeople is approaching me (at last!) and selects some suits for me, showing me where I can try them on, and then: nothing! No asking, no advice. Nothing. And this is not an isolated case. Did I buy? No! Of course not.
Next: My MacBook Air needs a new battery. The Apple Store is in a different city, so I’m looking for Apple authorized stores close to my home. What do I find? Confusing websites without clear statements about price and no possibility for scheduling an online appointment. As such, I’d rather book the appointment directly at Apple online in 30 seconds. And yes, even the price is clear.
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