Volkmar Völzke's BLOG

Today is a somewhat unusual post: You get access to over 40 short videos to increase your success, for free!

That's what it's all about: My new YouTube channel is live, with over 40 videos right from the start. Click here to subscribe to the channel.

Why are videos important?

Well, I keep recommending to my clients the increased use of personal videos (with them in front of the camera) for internal and external communication, mainly for three reasons:

1. Clarity. If you want to communicate a message to others via video, you must first be clear about what should stick with the viewer. "What are my three learning points?" could be your question before the recording, for example. My recommendation: record videos with your smartphone, even if you don't use them afterward. It forces you to organize your thoughts.
2. Conveying emotions. The only thing that motivates people to act is emotions. There is no better medium than video (besides the live performance of course). When you record your
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Hey, that makes me a little proud:

After weeks of preparatory work it is done! My new YouTube channel is live:

https://www.youtube.com/user/VolkmarVoelzke

And right from the start, you will find almost 40 videos, freely accessible.

Here is my suggestion to maximize your benefit:

1. Go to the channel and click on "Subscribe".
2. Forward the link to friends and colleagues.
3. Apply the content and comment on the channel.

I look forward to seeing you on YouTube!

Do you want to boost your sales without such dubious measures like price discounts? Then invest in your company's sales skills. 

Most of the organizations I see operate in sales at perhaps 50 percent of their potential, with many even being far below. 

The reason is often that management doesn't see (or want to believe) the connection between sales skills and success. Most B2B sales people know more about the technology of their products than how to communicate their value to their customers. Change that! 

Here are three ideas on how you can immediately increase your team's sales success: 

1. Train copywriting, i. e. the ability to write and communicate convincing texts. There's a difference between saying,"Our product is based on 10 years of research" and "Our customers use our product to cut costs by an average of 20 percent". Just as example.
2. Learn the importance of numbers. Every salesperson must know "his or her own figures" at all times, e. g. a number of leads, conversion ra
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It has long been clear that the boundary between internal and external communication in organizations no longer exists. Assume that what you communicate internally is also known externally. 

(A similar phenomenon: what you say to yourself always causes exactly what you convey to others. Whether you like it or not, you are consistent: your thoughts determine your actions.) 

Back to corporate communication: The question is, how do you deal with it? Are you afraid, preferring to withhold all information? Or are you brave enough to go on the offensive and share your "stories"?

It is clear that the latter is winning in the market. This requires courage and, very often, a questioning of paradigms on the "management level". 

Here are three areas in which you can start adapting your company to the "new" reality: 

1. What do you stand for? Answer this question clearly and courageously, both internally and externally. The message is exactly the same: What really distinguishes your company an
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Do you believe that you or your company could sell more? 

Let’s suppose, as a manager, you would have top sellers, equipped with optimal sales methods and a winning sales mindset, as well as excellent leadership: how much more could you sell? 10%, 20%, 50%? More? 

For most companies, sales and profit could be dramatically increased by some simple sales optimization measures.

The problem: Most leaders look at the wrong symptoms and pull the wrong triggers. 

My latest article in the Swiss SME magazine ORGANISATOR (in German) explains the three main barriers to greater sales success with practical tips on what you can do right away in the coming months to see substantial improvements to your “top and bottom line “ – sustainably. 

You can either request the article as pdf in German by clicking here or get the key points explained right below: 

Sales success barrier #1: No winning mindset.

A lack of winning mindset is a key issue in most organizations. Many teams underperform because...

Yes, I know this headline sounds cheeky, and yet, I believe it is true for almost all businesses. When I make such statements to my clients, the reaction is almost always two-fold: First, they don’t believe that it’s possible. And second, when they start thinking that it might be possible then only with the help of external circumstances, lots of resources, or sheer luck. 

Why are most of us so sure that our limiting beliefs are truer than an outrageous assumption? 

Simple answer: because we are accustomed to limited thinking.This – as explained often in my blog articles – is a survival instinct, deeply rooted in our subconscious mind. One of the key reasons for coaching is to break these limiting beliefs, which are virtually always nothing but… beliefs! 

Let me challenge you today by the introductory question and give you 3 key ideas of how you can double your sales in almost any market, with almost any product, and with keeping the same resources. You don’t believe it’s possible? ...