This is how marketing works!

Did you see Elon Musk's presentation on the new Tesla Truck? Click here to watch a summary: https://youtu.be/1AwKmUH9wIg?t=13s 

What do you think is special about this product introduction? The presentation in Steve Jobs’ style? That Elon Musk radiates pride? The innovative truck? 

No, the truly special thing is that a pure B2B product is marketed entirely through emotions. And Elon is pulling all registers! You can almost imagine that CEOs of freight forwarders and other transport companies will camp overnight in front of the delivery site to get the first Tesla truck - just like the iPhone. 

What can you learn from this, especially if you are selling products not to consumers but to other companies? Here are three ideas: 

1. What is really special about your products, that triggers emotions in the mind of your customer? Not by chance, Elon Musk shows the acceleration first, a factually rather insignificant feature in my view - but very important emotionally! If you cannot find anything emotional about your products, then create something!
2. What emotional product videos do you have on the internet? How do you proudly present your products as CEO or Business Unit Director? People buy from people (also in B2B!) who are proud of their company and their products.
3. How do you create a sense of belonging with your products? If you have a Tesla, you belong to the "Tesla community" of innovative people (and businesses). To which community do your customers belong?

Yes, I know, this is much food for thought. If you like, we can look at your specific marketing and positioning. Click here to schedule an appointment.  

By the way, this type of marketing works just as well for services!