What the heck are you selling?

I guess the headline sounds weird to you. “Of course, I know what we are selling!” you might think. Not so fast! Watch the video to learn some surprising views on what you are really selling. And I’ll give you some real life examples.

Action items for today (after you watched the video): 

1. Write down five cases in which you or your sales team definitely disappointed a customer.
2. Rate yourself or your sales team for each case on a scale 1-10 in the five categories I explain in the video.
3. Write down three ideas of how you can increase your rating by at least 3 points on the scale 1-10.

Go do the exercises. Nobody ever improved by just watching and thinking. Make this day, today, your action day.