Here is the secret why so many people (at least in America) love Donald Trump - and it's not because of his politics.
Instead, it has to do with how we feel better when someone with authority gives us permission to behave in a way that we know is wrong.
It's like science telling us that fatty food and lots of red meat are healthy; finally, with a good feeling, we can feast properly again.
That's exactly what Donald Trump does: he exemplifies behavior that most people cannot allow in their daily lives if they want to keep their family or their jobs.
It's the same as with action heroes - they are allowed to wreck whole streets and take others out if they get in the way. "Oh, if only I could do that, too," many viewers think unconsciously (and of course wouldn't admit).
To finally live a more carefree life with fewer constraints, people who are constantly wrangling with their "misbehaviours" (actually I want to, but I'm not allowed to) can buy themselves a mental free ticket by voting for Mr. Trump. That is why they choose him. It eases the soul of these people.
Of course, these examples only work with people who believe in simple worldviews: good versus evil, freedom versus socialism, winning versus losing, etc. Apparently, especially in the USA, enough people do that.
Other presidential candidates, however, mean that you have to work on yourself. The invocation of common ground means necessary adaptation for each individual. Many do not want that and, therefore, vote for Trump.
The lesson for your leadership? All this shows that people follow you if you take away their worries and conflicts of conscience. You can also use this in leadership – hopefully, for the better.
Simply enter your name and email and hit "Submit".
Important: You will receive an email with information on data privacy, which you must confirm in order to register effectively. Please check your email inbox.