There are a million reasons why companies (and people) need to change. If you boil them all down, you end up with just two basic root causes for any change in life and in business:
Yes, it’s that simple! Now guess which root cause the most successful people and businesses apply most of the time. You got it: they WANT to change. Why? Because they have the desire to become better, to explore new horizons, to improve situations.
On the other hand, most problems that businesses and people face stem from the fact that they only change when they HAVE to. The problem is that change often comes too late and at a high cost. However, there is another downside which is even more important: we get addicted to accepting the status quo until something or somebody else pushes us somewhere else. Many people live their entire life in this reactive mode. The same happens with businesses – before they drown.
Here comes the good news: WANTING change also becomes addictive.
As soon as we feel the positive outcomes and the exciting journey to new horizons, we want more. This goes so far that some people and businesses even need to be careful to and ensure they take a rest between the many changes.
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