If you have been following my work for a while, you’ll know how much I like to break down complicated concepts into simple truths. One of these is what I’ll share today.
Think about it for a moment. I’m sure you’ll come up with things like customer focus, a powerful vision, motivated employees, a good strategy, and so on. And all these answers are correct. This is why I work on them with my clients in my programs.
However, the most essential business functions are just two. If you get these two things right, your business will have a hard time failing (even if this is not impossible). If you get them wrong (which most businesses struggling do), you are definitely in trouble.
Yes, it’s that simple! Do you notice what is NOT on this list? Yes, right: delivery. Why? Because most of the time, delivery can be done by many. It is extremely hard to differentiate yourself in any marketplace with your delivery service.And yet, I see many companies that focus most of their efforts on excellent production and delivery.
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