The essence of all business success

marketing & sales Oct 18, 2020

If you have been following my work for a while, you’ll know how much I like to break down complicated concepts into simple truths. One of these is what I’ll share today.

The question is this: what do you need to focus on the most to be successful in any business (and even in life)?

Think about it for a moment. I’m sure you’ll come up with things like customer focus, a powerful vision, motivated employees, a good strategy, and so on. And all these answers are correct. This is why I work on them with my clients in my programs.

However, the most essential business functions are just two. If you get these two things right, your business will have a hard time failing (even if this is not impossible). If you get them wrong (which most businesses struggling do), you are definitely in trouble.

Want to know what these two functions are? Here we go:
  1. The creation of products and services that people (and businesses) want to buy
  2. Marketing and sales to tell these people how much they will benefit from buying your stuff

Yes, it’s that simple! Do you notice what is NOT on this list? Yes, right: delivery. Why? Because most of the time, delivery can be done by many. It is extremely hard to differentiate yourself in any marketplace with your delivery service.And yet, I see many companies that focus most of their efforts on excellent production and delivery.

Tip of the day: ensure that people in your organization spend 80% of their time and energy on the two essential business functions.

Do you want to grow your sales effectiveness? Check out my SALES TEAM POWER COACHING. Click here


50% Complete

Yes, I want to benefit from the FRIDAY NOON MEMO

Simply enter your name and email and hit "Submit".

Important: You will receive an email with information on data privacy, which you must confirm in order to register effectively. Please check your email inbox.