Nothing new in sales
Sales is a fascinating subject: it is not only the oldest profession but also constantly evolving. It is about persuasiveness, self-confidence, psychology, value creation, knowledge of human nature and much more.
There is also hardly a topic, which is examined so variously by experts of all possible directions. You can read innumerable - often-good - books in this respect.
How different is the situation when I look into companies (especially small and medium-sized ones)? Often, people "sell" in the same way throughout their lives without questioning the methods, approaches, strategies and much more.
The result: market potential is not tapped, potential customers are disappointed, and margins are carelessly reduced.
There is another way! How? Here are three ideas:
- Fresh air. Bring new insights, fresh methods and unusual ideas to your sales team (and all those who deal with customers). Most have not even read a book on sales for years. That must change!
- Exercise. Have any customer conversations practiced and observed by an expert. As a sales coach, I always find it enormous which mistakes are made during sales talks and which opportunities are missed, even by experienced salespeople.
- Ambition. Most sales teams are far too little ambitious. Instead of being eager to increase sales by 30 percent next year, they are stalling (in other words: complaining about how difficult the market is). Here, the company is even happy about a 3 percent increase.
If you want to change that, take a look at my Sales Team Power Coaching. It's never too late to unleash your sales potential finally.
