Is your business model outdated?
Did you notice? Those who thrive (people and businesses) do something extremely well or they do something in a unique way. Or even both.
Look at the most successful companies, Apple for instance, or Siemens, SAP, and many almost unknown SMBs: in the areas they thrive, there is at least one of these to elements in place: excellence or uniqueness. And they have business models that make these distinctions profitable.
What I see at too many companies (in particular SMBs) is too little focus on business model innovation.
Often, this is left to chance or random evolution. Instead, I suggest considering these three steps:
- At least yearly, run workshops with participants from all parts of your organisation to (re)invent new business models. There are specific methods to make this exercise very effective and efficient.
- Ensure you collect inputs from your customers and the marketplace: what would they dream of, ideally? What would help them make a leap forward?
- Implement a winning team culture in your organisation. Winning teams are more likely to come up with ideas how to excel and be unique. Because they want to. Click here for more information.
Tell me your experiences. I look forward to hearing about your successes.
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