How to double your sales

marketing & sales Jul 21, 2020

One of the business areas in which I never lacked a flood of good and bad examples is marketing and sales. I find it continuously remarkable how many opportunities for revenue and profit are missed out, ignored and sometimes even actively turned down. 

Let’s get directly to the point. Here are three practices for growing your revenue and profit instantly.

The key: They are not extremely difficult to understand and implement. Most leaders nod their head when I present them at my workshops. 

However, as the saying goes, what is easy to do is also easy not to do. And this is what I see in most businesses: a gap between understanding and implementing. OK, here are my tips, ready to be implemented: 

  1. Follow up. I am constantly stunned about the lack of follow-up at most businesses. I don’t even need to cite the well-known examples at restaurants and hotels where I never ever get any personal and creative offers and invitations after staying with them. No, all kinds of businesses treat precious leads and even customers randomly and without attention, even if everybody knows how much it costs to generate a new lead.
  2. Focus. Most sales forces that I see are all over the place and do each and everything in the sales process. Most are clueless as to how much time they should spend on prospecting, presenting, closing, managing accounts, negotiating, etc., not to mention customer classification, systematic qualification and disqualification.
  3. Educate and train. I guess over 95 percent of sales people are not equipped with adequate education and training. Even worse, most find this even OK. They’ve been doing sales for 5, 10 or more years and haven’t even completed one audio program about sales or read one sales book during this time. Perhaps only the newly appointed sales rep gets technical training, but hardly any education on the latest prospecting and closing methods, for example.

These are just three highlights from a whole bunch of possible improvements that will lead to an almost instant increase of your revenues and profits.

Interested to learn more? Click here for my Sales Team Power Coaching.

Close

50% Complete

Yes, I want to benefit from the FRIDAY NOON MEMO

Simply enter your name and email and hit "Submit".

Important: You will receive an email with information on data privacy, which you must confirm in order to register effectively. Please check your email inbox.