What would make your business or your team dramatically more successful? Not just a bit, but substantially! Do you have the answer? Here it is: By becoming THE go-to address in your market for both your potential customers and your potential staff members.
THIS is key. Anything else is cosmetic. Why? Because all businesses that magically attract customers and employees can choose with whom they want to do business. They can decide the prices and the scope of their delivery.
Paul McCartney once famously said that if he wants a new swimming pool for his house he just needs to write a new song. This is because he knew that each song the Beatles published would become a hit and easily pay for a new swimming pool (and lots of other things too).
Consequently, one of my standard pieces of advice to my clients in terms of dramatically growing their business is to shift the focus from praising their product, their service, or their company, towards creating a celebrity status in their market, so that potential customers WANT to do business with them, ideally no matter which product or service they offer.
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