What is your strategic focus? Is it being more cost effective than every other player in the market? Or do you strive to be seen as the most innovative company in your market niche? Or do you prefer putting all your focus on outstanding customer relations?
Whatever your main goal, the most important thing is to become excellent in your strategic focus area. If you want to excel in all three dimensions (cost effectiveness, innovation, customer centricity) then you have to become excellent in all three areas.
What does “excellence” mean? Very simple: to be better by far (in the perception of your potential and current customers) than the vast majority of your competitors or even (with the lack of true competitors) than the expectations of anybody else.
Everything else is mediocrity, which leads to low performance and the daily fight for survival. I am amazed how many business leaders do not see the clear relationship between lacking excellence and low performance.
Next question: How do you become BY FAR better than almost everybody else? As a regular reader of this blog, you learned about many aspects of high performance. Here is another: Every little bit matters!
High-performing organizations and their leaders are obsessed with every detail of their business that is strategically important. Sure enough, before all that you must decide what is strategically most important to you – quite a challenging task for many leaders.
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