One of the biggest obstacles that I see in organizations when driving any kind of transformation is the absence of emotionally appealing goals. The fact is that nobody ever changes behavior or even routines based on logic. Studies prove over and over again that we need emotions to move. Logic only makes us think.
So, why is it so difficult to define goals that make people move?
The simple answer is because most of us never trained to create them. From early ages on, we learned to create rational and logical goals.
Do I suggest forgetting all the things about SMART goal-setting and the like? No, not at all.
It goes like this:
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