You always win!

There is a rather uncomfortable truth that is hard for many to digest: You have the exact life that you want and the exact level of success and failure that you want. 

Your subconscious mind will constantly make decisions for you that will bring you closer to your goals. Also, several studies show that we make about 95% of our decisions unconsciously. So we don't even notice when we make them. 

Therefore, if you do not have the success in business and life you dream of, then the reason is that you are constantly giving your subconscious mind the wrong goals. 

Don't worry: you're not alone. The connection between subconscious goals and level of success is true for every person, every team and even entire companies. 

The consequence: to be more successful and achieve different things than before, you will have to intervene in this subconscious control process. Usually, this requires intensive work, preferably with an external expert (coach, sparring partner). 

Here are three simple steps if you want to change the direction of your team or company: 

1. Awareness. Clarify it to your team and yourself, that you are exactly where you are today because of your subconscious goals. You should also take note of those goals. An example: If you don't grow enough, your unconscious goal could be "maximum stability". If you're always in price competition, the goal might be "not to get too much attention". These subconscious goals usually feel very uncomfortable as soon as stated openly.
2. Replacement. Replace the recognized subconscious goals with ones that bring your team and company closer to the desired state. In the above example with the price competition, this could read: "always attract attention positively" (and demand corresponding prices for it). With this philosophy, Starbucks has become the world's largest coffee house chain. The coffee there initially cost five times as much as that of the "competition".
3. Anchoring. You must consistently anchor these new (unusual) goals with all participants, and without deviation. That is hard. However, every big change is hard at the beginning. The good news: as soon as this anchoring takes hold, nothing can stop you and your team.

➔ Special Tip:

If you want to dive deep into this topic, I recommend a great article from my colleagues at the iNLP Center: Subconscious Mind | 9 Facts You Should Know

Well then, on to new goals (and shores)! Do you want to apply the process? In a 20-minute exploration session, I will gladly provide further guidance. Click here.