It's a simple truth: the most successful companies and individuals have better strategies than the average. Or to put it another way: many of the average companies have no strategy at all, but at best an extrapolation of the past.
How do I know that? Well, quite simply: a strong strategy always needs a strong vision first of all: Where exactly do we want to be in 3 years?
Most companies I see just don’t have that. And there is no point in meeting once a year to define a "strategy". The result is usually, at best, a plan without ambition.
That's just a very rough outline, of course. For more details please check out my strategy packages.
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