What are you staring at?

Recently, the marketing guru, Seth Godin, wrote an excellent short article describing our habits, which are often in the way of dealing effectively with change. 

He brings a good example: If an alien watched people in an elevator, he would notice the people usually stand in a corner and stare at the display over the door (or their smartphone). 

To conclude that these are the decisive actions for moving the elevator would be wrong. The almost unnoticed action that someone pushes the button, however, is decisive. 

The analogy is perfect: We all believe that what is done most is the most important and forget to push the right buttons. 

Here are three ideas on how to use this knowledge for your success: 

1. The buttons. What exactly moves the success of your company, your team, and yourself? What are the crucial levers? Ask your people and your customers. Often, these are very different views than your own.
2. You. What habits do you have that might be useful, but do not contribute to your success anymore? Meetings and reports are common suspects, but also management functions and hierarchies and your language patterns and preferences.
3. Your customers. How can you help your internal and external customers find the right buttons? This is called good sales. However, most sales people let their customers stare at the display over the door. You get the point.

I would be happy to look at your company or team from the outside and find the most important buttons for your success. Click here to register for the personal free exploration session.