The big mass in the middle

To which group do you belong: 20, 60, or 20? You don’t know what I’m talking about? Ok, here is the resolution: the longer I support business leaders in achieving substantial success growth, the more it solidifies my 20-60-20 rule. It simply states the following: 

• 20% of the people of any group are keen to implement the new, to apply the learned, to try the ideas.
• 60% are waiting for something. They are rather skeptical, but not unwilling to move. They listen, but hesitate with execution.
• 20% are resistant. They will ignore good ideas and sometimes actively fight them.

This distribution is almost always true, no matter what you want to achieve. How does this knowledge help you, as a manager and someone who wants to implement something new? Here is my tip: 

1. Ignite the fire in the group of the top 20%. Feed their hunger, so they cannot hold back to start the changes you want them to execute.
2. Provide the middle 60% with certainty and address the typical three kinds of fear at any change situation (fear of result, fear of loss, and fear of progress). Reach the “Tipping Point”, which makes it more unpleasant NOT to change than to go the new way.
3. Isolate the lower 20%. This sounds brutal, but it takes too long or is almost impossible to get the members of this group on new paths.

Like many of my tips, this one sounds simple. The implementation it is often more difficult.

The important question is: Which of the three groups do you belong to? 

We can talk on the phone if you like to figure out the best way to implement your necessary changes. Click here to enter an appointment in my calendar.