Right now!

At the moment, many companies are running like clockwork: Sales are growing, production and delivery capacities are running at full speed, and the outlook for this year at least is very good.

And this is precisely the trap for sustainable success maximization: This good situation is largely caused by external influences, at least in most companies. This means that these companies are going down just as quickly as demand is dropping.

Here is the recipe for success of sustainably outstanding companies and teams: they invest in their strategies and tactics to maximize success exactly when no one really needs it and no one has time for it. That's why they keep on rising even when the others are shrinking.

Here are three topics you should invest in, especially when things are going well: 

1. Sales. "I sell more than we can deliver," I often hear from salespeople in booming times. However, as soon as things get worse, they usually sell less "than we can deliver". Therefore: invest in the system, strategies, productivity, and tactics of the sales team when things are going well. This way, sales increase even when your competition declines.
2. Winning team culture. Especially in good times, it is important to train the team that success does not come from the outside, but from the inside, from the mind of each individual. The true winning mindset does not show up in good times but in difficult times.
3. Positioning. Many neglect their positioning and marketing when things are going well. That's exactly the wrong thing to do. Instead, use momentum and sharpen your positioning so that your customers remember you as their first choice, even when things get worse.

It is your choice whether you as leader accept the good-time excuse "no time" or "no capacity" or whether you take precautions right now. You can contact me for an individual conversation here.