A common challenge for my leadership coaching clients is weak communication. Even among experienced leaders, I notice a high barrier when it comes to producing short videos and writing articles. Both are extremely relevant to effective communication.
I will take up the video topic another time. Today, let's take care of writing articles in less than 30 minutes, from a "blank slate".
It starts in your own head: for many executives, article writing is an unpleasant and energy-sapping task. The root cause is usually a lack of process and, related to that, the idea that writing an article takes hours or even days.
Building on my experience of writing now about 1000 blog and magazine articles, I have developed a process that allows writing a roughly one-page article (about 300-400 words) in under 30 min, starting from scratch.
That's all. You can easily go through these 10 steps in 30 min. I have just done it for this text from scratch in 20 min. Prerequisite: you know the topic to a certain extent.
So here you go: Schedule time and write articles! Practice is what leads to mastery.
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