Greta Is Right: Fear Works Wonders!

Climate activist Greta Thunberg is known for her statement addressed to the heads of world governments: “I want you to panic.” She also stated that, unfortunately, the addressed people do not panic because of their speeches and mentioned facts.

It’s quite fascinating. A virus has come and is taking this job off her hands. Managers all over the world are getting scared, closing factories, staying at home, and hardly ever flying. The result: environmental pollution is decreasing rapidly, with positive effects on global warming.

It is still a fact (and always will be) that fear works better and faster than anything else if you want to achieve behavioral changes. Fear works especially well when it is immediate, when it involves uncertainties, and when it affects people in a very personal way.

Why is that so? Fear is deeply emotional (as opposed to rational), and only emotions move people to act, never logic.

What is the relevance to your business? Well, it’s very simple.

If you want to change anything, such as the culture in your team or company, then you have to evoke strong emotions in people.

Here’s the good news. Besides fear, a positive vision also works as a strong hook. It’s not quite as effective, but it works. There are many examples of a positive vision provoking action throughout history. What’s most important is to understand that the stronger the emotion, the greater the relevance for each individual, the stronger the momentum for implementation, and the greater the success. It’s just like a virus but positive.

If you want to create strong positive momentum for change, then simply contact me for an appointment. ➔ Click here.