Here again is a business lesson from real life. If you apply the following, you can double your profits relatively simply (although the implementation is, of course, never quite as easy).
Over Christmas, I was with the family in Baden-Baden, which is famous for its thermal baths. One of these spas has an interesting offer: you go through 17 stations that build on each other to maximize the positive experience. The price of this experience is about twice as much as a comparable offer from another spa.
Now comes the exciting part. These 17 stations are nothing more than any other thermal bath has to offer: showers, hammam, pool, jacuzzi, etc.
So, what happened? The “17 steps” communicate a value that “two-hour thermal bath” simply does not suggest.
These three steps sound simple, but they are full of pitfalls when it comes to implementation. ➔ Click here to plan a meeting with me.
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