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Volkmar Völzke's BLOG


Courageous or fearful?

leadership marketing Mar 15, 2018

It has long been clear that the boundary between internal and external communication in organizations no longer exists. Assume that what you communicate internally is also known externally. 

(A similar phenomenon: what you say to yourself always causes exactly what you convey to others. Whether you like it or not, you are consistent: your thoughts determine your actions.) 

Back to corporate communication: The question is, how do you deal with it? Are you afraid, preferring to withhold all information? Or are you brave enough to go on the offensive and share your "stories"?

It is clear that the latter is winning in the market. This requires courage and, very often, a questioning of paradigms on the "management level". 

Here are three areas in which you can start adapting your company to the "new" reality: 

  1. What do you stand for? Answer this question clearly and courageously, both internally and externally. The message is exactly the same: What really...
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